Spiral 

For a few moths, after I hurt my knee doing a “remate” during a rehearsal for a flamenco show, I was afraid of stairs. For a few months, every step required thinking. Walking downstairs was especially difficult, the rule that tells you to walk up as a little kid would do, doesn’t really apply when going down. The movement becomes mechanized and painful. The rhythmic fluidity of walking down is gone and you are left with a bust metronome that can’t actually keep the time.

Being somewhat of a drama queen, I thought this was going to last forever. I tried to reinvent myself as some kind of replicant, to come up with  a cyberpunk character to match my armor knee brace. For three months or so I looked like an extra on The Matrix and even though I felt vulnerable and generally afraid of stairs, escalators and crowded places, wearing a medical device as a fashion statement felt empowering. I don’t even know if people stared, it didn’t matter if they did. I suppose that’s what “power dressing” means, to me at least.

Every day I would go out to work in my warrior costume and every day at 12 I would go to physiotherapy and would have to climb up and down the hospital staircases as a form of exercise.  As much as this was a daily routine, seeing it in a metaphorical way is almost unavoidable. Steps as obstacles to be surpassed, stairs as progression and stairs as regression. In this case coming down just took a lot longer than a real fall.

The fact that I got hurt to the sound of La Leyenda del Tiempo strikes me as both ironic and enlightening. I  hurt myself for not paying attention to what I was doing while feeling the music that gives life to a wonderful poem that makes life sound as a mad galloping spiral staircase in constant movement. All of a sudden I was back down at the starting step trying to convince myself that it wasn’t as serious as it looked, a few days of ice packs and everything would be back to normal.

It was serious, and it involved convincing my restless self that it was a step at a time kind of situation and still, from certain angles, all staircases are spirals of infinite movement, how do you to get back in when understanding how you have managed to fall out is difficult enough?

A day at the market 

Little adventures and missteps in the real world

Last week I had my first experience as a seller at a “Vintage Market” in Porto. Although it felt as something completely out of my comfort zone, I thought it would be interesting and even kind of fun to meet potential local customers since most of my modest business is done online and to other continents.

Vintage and craft markets are plentiful in the new retro-cool life of Porto even if “vintage” (at least for clothing) seems to be a somewhat loosely used catch phrase for any item that has been used before and that, in the mind of most market visitors, should have a price range anywhere between €0.50 and €5.00.  Maybe vintage just has a nicer, more appealing ring to the vast majority who is actually interested in secondhand bargain hunting.

Originally used  to denote a year’s wine harvest, the term vintage has been adopted by the fashion world to define “a rare and authentic piece that represents the style of a particular couturier or era” (Gerval, 2008). The most common definition today is perhaps that advanced by J.E. Cornett, “most clothing considered vintage dates from the 1920s-early 1980s. Pre-1920s clothing is considered antique, while clothing newer than the mid-1980s has not reached vintage status – yet.” Even so, both Etsy and eBay classify as vintage items that are at least 20 years old thus making way to “90s vintage”. Of course, nowadays we are almost forced to agree with Pauline Weston Thomas of Fashion-Era , “there’s no doubt that whether or not an item is Vintage is in the eye of the beholder.”

The growing popularity of secondhand shopping mainly connected with consumers eco-consciousness and  sustainability concerns as well as with the rise of “slow” and/or ethical fashion movements, has led to the erosion of  the negative social stigma for buying secondhand while vintage has developed into a “mega trend in clothing since the last decade all over the world, leading to major fashion brands launching collections inspired by vintage pieces or luxury haute couture houses digging into their archives to revive past designs. A number of second hand stores surfing on the trends also rename their stores as vintage” ( Cervellon, 2012).

Although the labels secondhand and vintage are close to become synonymous in consumers’ minds (Cervellon, Carey, and Harms 2012), I still think it’s important to make a clear distinction between them specially if you intend to keep some kind of integrity as a seller. 

The term second-hand refers to a piece of clothing which has been used before, despite the age of the clothes. Whether a second-hand cloth is vintage is determined by its age, and not the fact that it has been used (Mortara & Ironico, 2011).A  second-hand good is  also defined by the physical deterioration of the product, meaning that with every usage the product’s quality is reduced (Ohlwein 1990) even if it keeps it’s wearability. By comparison, vintage goods are not necessarily deteriorated or used (Cervellon, Carey, and Harms 2012).

With all this in mind I read all kinds of guides and blog posts on “making the most(and surviving) of your first market experience” and prepared all my stock identifying second-hand clothes and accessories and organized all vintage pieces by decade. I sold a grand total of four items. All of them second-hand.

All these considerations might not explain my experience at selling in the real world but have helped me to try to understand people’s motivations for visiting and shopping at vintage markets. As an avid shopper at vintage and flea markets of all sorts, I understand the thrill of the treasure hunt and the hope of finding that unique piece for a bargain. What I have failed to understand is that the majority of people visiting these markets are essentially bargain hunting and are neither interested in vintage nor can they distinguish between second-hand and vintage pieces.

Stepping out into the real world has not, overall, been a negative experience, I just misjudged my “target market” and will give it another go since, with the proper preparation, this kind of vintage market can, probably,  be the perfect outlet for the second-hand pieces that I haven’t been able to sell online.

 

References

Gerval, O. (2008). Fashion: Concept to Catwalk. London, UK: Bloomsbury

Cervellon, Marie-Cécile (2012). Back from the Past: specific antecedents to consumers’ purchase of vintage fashion vs. second-hand or recycled fashion.

Cervellon, M-C, Carey, L & Harms, T 2012, ‘Something old, something used: determinants of women’s purchase of vintage fashion vs second-hand fashionInternational Journal of Retail & Distribution Management, vol 40, no. 12, pp. 956-974., http://dx.doi.org/10.1108/09590551211274946

Brake, Daria (2014) Online Second-Hand Shopping. Threat or Opportunity for Branded Products?

I’d love to wear a rainbow everyday 

I have started dressing in black in my late 20s. Before that I used to wear what I now think of as very loud and over the top colorful outfits that, in a way, were in direct contradiction with a tendency for existential nausea.

I do not remember if black was a conscious choice or it just happened that I started to resemble myself more while retreating into some kind of invisibility at the same time.

Now, dressing in black does have, sometimes,  the same burden of the “perpetual  mourning” for the state of the world and I identify with every single line on this song.  How could I possibly wear “bright colors on my back”? Black helps me not to manifest emotions in ways that would most probably lead me to a nervous breakdown.

Not everyday does dressing in black assume this suffocating grief for “our suffering age”.  In all its absence, black is full of contradictions. The color of oppression and rebellion, the color of religious Puritans and bondage fetishists, the uniform of authority and intellectual nonconformity.

In all its “poetic beauty” black allows me to write a different story everyday. This song is often part of the soundtrack.

References

Johnny Cash

Charles Baudelaire

Rebecca Willis via Feelguide

Paint it black 

Ms. Berta’s beaded jersey 

Ms. Berta used to own an antique / vintage store at Galerias Lumière in Porto. Now reborn into a beautifully retro gourmet, design space quoted on most
tourist and “what to do in Porto” guides, these galleries opened in 1978 as one of the first shopping centers in Porto. Most of us growing up in the 80s remember the space as a movie theater with two cinema rooms (A and L). The cinemas closed down in 1997 and are now a parking lot, others businesses, like the store that sold all sorts of collectibles from coins to stamps to postcards and pocket calendars slowly died.

I started going to Ms. Berta’s store when I was in high school, which means I was mostly a window shopper kind of client until I built up the courage to get in and graduate into the browser / snooper kind. I was fascinated by the antique jewelry and lace gloves but the first thing a managed to buy from her was a 1960s handbag that I still own. This coral beaded jersey was bought on the last month or so before Ms. Berta closed her shop for good. I remember the day, I remember fragments of the conversation and that she had a friend and her grandson with her. Sadly I don’t remember the exact date. This was the first time I understood buying vintage clothes as creating bonds. It was her jersey. She had had it made for her and was letting it go. A piece of someone’s story that, unfortunately, faits a little too big on me. I’m also ready to let it go.